Welcome to the website of Ipsos Loyalty.
Ipsos Loyalty is the specialized international practice of the Ipsos group dedicated to research into customer and employee satisfaction and relationship management.
Retaining customers has become a top business priority. Why?
Because retained customers spend more and help spread positive word-of-mouth, attracting other customers. Growing loyalty among the right customers means increased profitability for your business.
Ipsos Loyalty is a specialist in understanding, growing and nurturing loyalty to help improve business performance. We combine survey research (CSM) with transactional data (CRM) to determine the quality, appropriateness, marketing and economics of your customer and employee relationships and customer service propositions.
Our Ipsos Loyalty Integrated Suite of solutions can help you strategically aim your customer relationship strategies to your company’s best advantage and optimize the resources you invest. Our incorporated programs can give you a broad overview of Loyalty, or you can utilise a ‘stand alone’ engagement to meet a more specific planning need.
Our products have been designed based on the experience we gathered in helping our clients improve business performance through Customer Satisfaction and Loyalty. For the latest insights, go to our Knowledge Center to download articles or order one of our books written by our leading experts in the field. Ipsos Loyalty allows you to:
- Integrate CSM and CRM for better results than either one can achieve alone.
- Get real solutions - customized and achievable action plans.
- Tie improvement initiatives directly to financial performance.
Our dedicated Ipsos Loyalty teams can be reached through the contact details on this website for the office closest to you.
We look forward to partnering with you to help you know your customers and grow your business.
Sincerely,
Henri Wallard
Global CEO, Ipsos Loyalty
